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Press Release: Great news for hunters and shooters


Redring®, the first custom designed shotgun sight in the world.

Redring® is made for over & under and semi-automatic shotguns. The reticle is a red ring visible inside the sight. Redring® boosts three world patents. To begin with a unique spot-metering reading the light of the target area and momentarily adjusting the intensity of the red ring reticle. Secondly, the back and front recoil absorbing rim mounts. And last but not least the red ring reticle itself. The size of the patented ring on target equals the shot diameter/burst at 20 meters. It surely improves the hit rate and reduces the risk of injuring the game to a minimum. The result is greater accuracy, more fun and more reliable hunting. Redring® is designed, developed and manufactured in Sweden.

Redring® is mounted free-floating directly on the rim of the gun. It only takes a couple of minutes. No alterations or changes of the gun are necessary. And the sight is so designed that once mounted on the gun, it’s ready to use. There is no need for sight-in or calibration. As the lightweight sight is mounted low on the rim, it will not have any noticeable effect on the balance of the gun. The sight comes with two sets of patented recoil absorbing mounts for rim widths ranging from 5 to 11.5 mm.

Invented by a Swedish expert shooter

Redring® was invented by P-O Östergren. P-O is famous among shooters and hunters all over Scandinavia and beyond. He is an experienced hunter and shooter who has, among other things, worked as shooting instructor for the Swedish and the Norwegian national shooting teams. For the last 25 years P-O has run his own hunting and shooting school. To date, more than 30 000 hunters and shooters have taken and passed their final exams under P-O’s critical supervision.

Solving common problems among shooters

Over the years as an instructor, P-O has identified some common problems among shooters. A proper grip and a correct sight alignment are essential to all shooters.
Imaging the target in a correct way is probably the most crucial of them all. The starting image and the firing image are critical in order to achieve a perfect shot. Redring® will help the shooter get the correct starting image of each shot. It’s from this point the shooter starts the swing or movement towards the firing image. The firing image is individually adjusted to each shooters swing tempo. With Redring® the shooter will have almost 100% control over the whole shooting process from start to hit.

User friendly, 100% parallax free

Unlike shooting with open sights, Redring® allows you to shoot with both eyes open, no matter which eye is dominant. The open eyes principle improves the situational perception and helps the shooter to identify the target faster. Since Redring® is 100% parallax free, what the shooter sees in the ring equals the target image, i.e when the ring is right in relation to the target, the shot most certainly is a hit. The eye relief doesn’t matter.

Technical data:

Battery: AAAA 1.5V
Weight: 132 g excluding mounts, 192 g including mounts
Length: 134 mm, mounts included
Width: 44 mm
Height: 45.7 mm, of which 33.6 mm above the rim
Material: Anodised aluminium (house and mounts)

For more information please contact:
Mr Henrik Berntsson,, +46 767 927 101
Mr Joakim Frisk,, +46 767 927 102