Redring

Redring signs distributor in Poland

Redring has appointed Artemix as its exclusive distributor in Poland. This
week Przemyslaw Kwiatkowski (in picture) and two sales-staff members came to
Sweden to spend a day shooting and to sign the agreement. It was a great day
and we are looking forward to a great cooperation says Joakim Frisk.

Redring at IWA 2010

New distributors - Normark Denmark AS and Hjorth Oy Finland

Redring is proud to announce two new distributors - Normark Denmark AS and Hjorth Oy Finland.

After an enormously successful session on the shooting range, our new distributors were impressed with how Redring provides a more accurate and satisfying shoot.

"We look forward to working with these companies and a successful cooperation" said Henrik Berntsson from Redring.

Norwegian Distributor

Redring are happy to announce that the distributor for Norway will be Norma AS.

Norma where recently in Sweden to sign the agreement and spend the day shooting at the range. We had a lot of fun and a great day and we are looking forward to a great cooperation together.

Of course when Swedes and Norweigans meet there is always some competition. Have a look at the video of when Kai and Joakim do the duel against each other. Sweden came out on top but there was happy faces anyway.

Redring in New Zealand

Redring visits Hunting & Fishing New Zealand the official distributor of Redring in New Zealand.

Helicopter pilot Doug Maxwell tested Redring and approved it! Helicopter hunting is a common way for professional hunters in New Zealand to hunt rabbits, deer and wild sheep.

Store owners from Hunting and Fishing at conference in Taupo.

Hunting & Fishing are testing Redring at the shooting range in Taupo.

Redring visits Rathmoy, New Zealand. High driven pheasants hunt.

A warm welcome in the leading norwegian hunting magazine

This is a translation of the original norwegian article, published June 2010 in the magazine JEGER. Download the article here (PDF, 4,8mb)

GLOBAL LAUNCH:

REDRING

New sight for shotguns

Our tests leave us suitably impressed!

The Swedes blazed a trail deep into virgin territory when they developed the Aimpoint red dot sight for rifled firearms, and now it looks as though they’ve broken new ground again with the production of Redring – a sight for shotguns.

I have often thought that ordinary shotgun shooters might need some kind of sight, or rather a direction indicator, on their shotguns. Some of you maybe remember that I went so far as to force our editor-in-chief (who can only be described as an extremely proficient clay pigeon butcher) to take part in an experiment during which he had to spend an entire day shooting with various types of red dot sights mounted on shotguns that were entirely new to him. He used his own shotgun as a reference. The sights we used were intended primarily for rifled firearms, as there were quite simply none available for shotguns.

Allow me to summarize the day as follows: come the evening the results were remarkable!

I must admit that after the test my self confidence took a bit of a beating in the form of various sarcastic comments from the local self-appointed master marksmen. Oh boy, this was really sullying the noble art of clay shooting. But then we discover that no less than Swedish wildfowling and clay pigeon shooting guru P-O Östergren has been thinking along the same lines. Apart from competing at high level he also works as a shooting instructor for young and old, beginners and wily old foxes alike. During his many years as an instructor for thousands of pupils he came to understand the need for a sight that shows the shooter exactly where the shot pattern will hit, regardless of how the shotgun is held.

But it is a long and arduous road from concept to finished product. P-O put a number of capable, motivated and experienced men to work, and for an entire year they worked on developing Redring without a single journalist getting a sniff of it right up until the launch at the annual IWA trade fair.

So it was extraordinarily exciting to be one among the very first to take part in a test shoot.

Shocking experience.

At first the Redring sight seems unnecessarily wide, but it was not by chance that it was designed this way. The aim was to design the sight to be as low as possible, and so the battery and other technology was located along the sides. The result is a sight that is only raised five millimetres above the shotgun’s sight rail, and for most people this means that the gun’s stock will work as it is.

The sight is fitted to the rail with a world-patented, recoil-absorbing attachment. Three different attachments are included that can handle rails with widths of between five and eleven and a half millimetres.

A red ring is projected on the lens and marks the shot pattern. The ring is 60 cm at a distance of 20 metres and shows the shot hit pattern at 1/4 choke. At greater distances the ring expands in the same way as the shot pattern. In this way the sight is also an aid to improving the judgment of distance. In other words it’s easier to be aware when not to shoot if the entire roe deer can be seen inside the circle.
Another solution the company has taken out a global patent on is for light metering. Light is not measured in the entire picture, which is usually the case with other sights, but it is the light conditions within the ring and the area which it covers at any given time that forms the basis for automatic contrast setting for the red ring. And this takes place faster than the human eye can notice. It is also possible to change the intensity of the ring to suit personal preferences by selecting from different scales within which the light function works.

High-tech gadgets are always interesting, but the big question is whether they are of any real use. P-O Östergren hopes that Redring will reduce the number of non-fatal shots by helping the hunter more easily gain a feel for the whole shot sequence from initial image to the shot set-up and the final image. It should provide greater self confidence and help the hunter relax. It will be easier to refrain from taking doubtful shots, and when all is said and done this will result in more good hits. A lot more fun in fact!

A lot more fun indeed. I began carefully with a few shots at some stationary clays in a sandbank. Child’s play, you say? Well of course. But ask yourself this: would you be prepared to bet a month’s wages on hitting clays like this every time with your shotgun? Me neither. But the instant I took a look through the Redring sight I would have dared to make such a bet.

And then it was time to shoot some clays on a normal range. With muscles tense from performance anxiety I hit the first clay. And the second. And the third. It worked like magic; my anxiety faded away and my muscles relaxed after a while. I had missed but one of 28 clays and I thought it was time to call it a day. With a score like that it just felt like the proper thing to do.

As usual I am not making a big deal out of this. I can only note that I have never previously come even close to results like this.

We tested a prototype, so the appearance of the final product may differ somewhat. If you would like further information about the sight you can read more at:
www.redringsight.com

Text and photo: Alf Martin Bråten

Source: Jeger No. 4 2010. Norway’s biggest, most read hunting magazine!

New exclusive distributor in Russia

Redring are happy to announce that the exclusive distributor for Russia is Kolchuga. The contract was signed by Mr Oleg Basos, CEO Kolchuga and Redring represented by Mr Henrik Berntsson. During the Redring visit in Moscow a test shooting was carried out with Kolchuga employees and represenatives of the press from Basic Instinct and Hunters Courtyard/Oxota.

5-8 Aug Redring visit the big Show in Elverum, Norway

Kai Solli from Norma A/S in the booth of Redring.

Kenneth Aspestrand the famous trick and clay shooter testing Redring at the shooting range!

Tone Jorunn Tveito is smiling in the booth with Redring and tested aslo Redring with a BIG smile!

Redring signs with distributor in Austria….

Joakim Frisk from Redring recently traveled to Austria to sign an exclusive distributor agreement with ROHOF Waffen. A day was also spent at the shooting range with owner and General Manager, Mr. Gerhard Rohrbacher. In the pictures Gerhard is outside of ROHOF office and warehouse that used to be his grandfathers old bakery shop! In the other picture Gerhard is getting some shooting tips from Wolfgang Lagler of Europa Schiezenzentrum Wr. Neustadt. We thank Wofgang for a great day and for the fantastic facilities we got to use.

Redring appoints distributor in Macedonia…

Redring signs with MICEI – International as exclusive distributor for the Republic of Macedonia.

On a recent trip to Macedonia, Joakim Frisk from Redring signed with MICEI and spent the day with staff, key customers and hunters to try the Redring. Everyone was very impressed with the new product and amazed at what a great shooting aid Redring really is.
Another reason it was a great day was that MICEI had the same day received ownership of their own shooting range (pictured) so everyone was happy and delighted about that. Special thanks for a great stay and visit goes to Pance Poposki, Sales Manager of MICEI (pictured infront of MICEI own wineyard!) and owner and President IKI Malinkovski.

Redring are proud to announce distributor in Romania…

Arrow International are the official distributor of Redring in Romania. We spent a great day at the shooting range together with Marius Cocarla and Serban Matei of Arrow as well as an old Romanian National Team Trap & Skeet shooter. Pictured is Serban Matei, Commercial Manager infront of one of their 16 hunting stores and Marius at the shooting range.

We are looking forward to great cooperation together with Arrow.

The team at Glaser of Switzerland and Redring….

Joakim Frisk went to Switzerland to meet with and shoot with the team at Glaser. The day was spent at the shooting range in blistering heat!
The Glaser team consisted of Robert, Phillip and Charlie. We also had a few hunters and one old National Team shooter testing the Redring while we where at the shooting range.

Redring appoints distributor in France

Redring are happy to announce that SIMAC has been appointed official distributor in France. Pictured are the team at SIMAC testing the Redring at the shooting range.

Norwegian hunter tries Redring!

The Norwegian hunter Kyrre tries out Redring with great results. A whopping big bird weighing in at over 5 Kg!

Redring visit Bosjökloster, hunting show for consumers

Tommy Larsson Classic Vapen (distributor for Sweden) was happy with the feedback from the consumers at Bosjökloster Show.

Test shooting with Redring and great results!

Article in Svensk Jakt Nr. 9 2010

Article from Svensk Jakt, Nr. 9 2010, click on image to see larger version (PDF).

Here is the article translated to English:

Sight for shotguns

A sight for a shotgun has an uphill battle before it gets put on this page. In my eyes, it is one of the few gadgets that I really don’t need. But Redring has a new design that actually turned my head.

At the annual IWA exhibition, a new kind of innovation was released. A shotgun sight under the name Redring is based on the ideas and patents of the shooting instructor P.O. Östergren and is designed, built and owned in Sweden.
Redring is not a sight that initially appeals to experienced shooters with properly sized weapons and a high degree of training.
But a lot of hunters do not get enough practice, have not adjusted their stock so well or simply have problems with eye dominance, in other words, the left eye suddenly takes over when the right eye should be in control – with missed shots as a result.

Contemplated for many years

“I have been looking at this for many years,” says P.O. Östergren. “I have thought about a shotgun sight for many years, and now the technology is available to do what I want.” Two fundamental criteria have been that the sight should be mounted on the rim as low as possible, and that it should be mounted without damaging the weapon.
Redring achieves this by having the holographic technology that creates a red ring on the image, hence the name, sit on the sides of the rim instead of on top of it.
The sight therefore adds just 5 millimeters to the top of the rim. This corresponds to roughly a “pencil”, which many people recommend you should use to learn to shoot. This means that in most cases the stock does not need to be adjusted.
The actual sight is a red ring that is projected on a square. The visual field is large and the frame around the box does not interfere. The light strength of the ring can be adjusted by the shooter, and it automatically adjusts to the background.
The size of the ring is designed to correspond to the size of a charge of shot with a ¼ bore, or 65 centimeters at approximately 20 meters.

Improves the feeling

I have shot using a Redring sight and I can confirm a few things directly.
Firstly, the same rules apply as always: Keep the focus on the target, and the picture before, during and after the shot is equally important as when shooting without a sight. This doesn’t create any problems. But the feeling of control over how the shot will actually go is improved. My image of how I am positioned before, during and after the shot is a little clearer than before.
Secondly, the sight is very effective for stationary targets. The charge stays in the ring. In addition, the red ring provides immediate feedback whether my aim is correct. A few quick control measurements of wild animals at their natural size in principle removes the difficulty with determining distance.

Making life easier

At a minimum, I recommend each hunter get a properly sized shotgun and a few boxes of training ammunition each year. But the reality is that many hunters do not get enough practice, shoot too poorly and never have enough time or opportunity to take their shotgun skills to the next level.
Even if I would rather send them to the stock manufacturer and shooting school, I am forced to admit that I believe that Redring can make life a little easier for many of these types of hunters. Not least, I am thinking of the hunters with hounds who just shoot a few game targets each year, often stationary or slowly moving ones.

Expensive product

Redring is a pretty expensive product. The price is around SEK 8,000. It includes a host of advanced functions, and can even be hooked up to a computer for updates and special settings, but in principle it is a small, robust and powerful tool.

Facts about Redring

The sight weighs 242 g including the mount. It is screwed directly onto the rim, mounted roughly between the weapon’s natural handles and therefore makes little difference in terms of balance. It has a patented design for handling the recoil force, comes with three brackets and can handle rims between 5–11.5 mm. One AAAA battery supplies the power, and the working temperature ranges between –30 and +50 degrees. Redring appears to be waterproof.

From Svensk Jakt No. 9/2010 (Swedish Hunting)

Redring are proud to announce KOZAP as official distributor

Redring are proud to announce KOZAP as the official distributor for Czech Republic as well as Slovakia Republic.

During a recent visit to Prague, Joakim Frisk from Redring had the pleasure of spending the day together with the Kozap team shooting over 1000 rounds at the local shooting range. It was happy faces all around even as the rain fell non-stop. Of course the day ended with a visit to a traditional Czech restaurant where a great meal was enjoyed.

Owner Jan Petran with staff.

Petr Mikulasek trying the Redring.

Redring visits distributor in Spain…

Redring visitied with Spanish distributor Skyway and had a great day of hunting and shooting together.

Happy results with Redring!

The Skyway team getting ready for the hunt.

Article in Latvian Magazine

Article in Latvian magazine MMD. Click image below to read PDF version (in Latvian).

Article in Russian Magazine Brotherhood of the Ring

Download the original russian article as a PDF, or the english translation on the links below:

Original Russian article

English translation

Image from the article.

Press demonstration/testing and shooting in France.

Despite massive demonstrations all over France over five of France
leading hunting magazines came to Paris to try Redring. SIMAC,
Redrings official distributor in France had organized à great day of
shooting.

Owner of SIMAC, Phillipe and staff setting up for the presentation.

The Beautiful background of the shooting range.

Everyone anxiously awaits their turn to try Redring

Redring visits Artemix in Poland for press shooting and testing…

Joakim Frisk from Redring spent the day with Polands leading Hunting Magazines along with Artemix, Redrings official distributor in Poland this past thrursday. It was a very successful and beautiful day! It was even so good that lunch was eaten outside at the shooting range but best of all was that everyone got to shot a lot of clays!

Michael from Artemix waiting for journalists to arrive

Owner of Artemix Przemyslaw Kmiatkowski, talks with journalists

Trying the Redring at the Rabbit Range

Waiting for their turn to shoot

The shooting range just outside of Warsawa

Article in Austrian Magazine

Click thumbnail below for original austrian version.

For english translation, click image below.

Redring visit Norma AS Show in Norway

Redring thanks Norma AS and all the dealers in Norway for the great response at the Show in Oslo/Gardemoen!

The response for Redring was great and we hope for great sales in Norway!

Kenneth Aspestrand (3 world records in trick shooting) give a presentation of Redring

Besök oss på IWA mässan i Nurnberg

Besök oss på IWA mässan i Nurnberg 11-14 Mars,
monter 4A-415. Kom och testa Redring i vår skjutsimulator.

Besök IWA.s officiella webbplats

Article in Dutch magazine Jagen

To read original article, click thumbnail below.

A revolutionary "aiming telescope" for shotguns

Your JAGEN, together with a few renowned arms manufacturers and traders, was recently invited to Kurt Beulens's beautiful hunting ground in Jodoigne.
We had the privilege of being introduced to a revolutionary product from the Swedish company Redring AB from Gothenburg.
In addition to hunting master Kurt Beulens, guests included Mr. Cornelis 't Mannetje from Vinck & Co, importer, and Mr. Hendrik from Redring AB.

At the moment, a Redring can be mounted on a superposed or a semiautomatic shotgun. A sight for juxtaposed shotguns is currently being developed.

After being welcomed with aromatic coffee and oven-fresh cookies, the invited guests were given a 50-minute presentation on Redring, the revolutionary shotgun sight. The interesting presentation was given by Hendrik from the production company. The questions put forward by the guests were answered in a way that revealed great expertise. We were then given the opportunity to put the knowledge gained to the test at the rear of the hunting lodge, where a clay machine had been set up. When we first started, it took some getting used to. But soon most of the guests got the hang of it, and many clays were shot to powder.
Following a delicious lunch, everyone went to Kurt's beautiful, well-kept hunting ground, where many fast pheasants, ducks and pigeons were put to the test by the revolutionary Redring. Many birds were snatched from the air by the guests without any problem. The many hares that showed themselves in the snowy field were spared by the hunters.
The snow and mist, which occasionally let through some watery sunshine, gave the hunting ground an almost surreal aspect. In short, this was perfect decor for a beautiful day.

THE PRODUCT

The Redring is the result of years of research and development by the Swedish company P-O Östergren. P-O is very well known among hunters and riflemen in the Scandinavian countries and far beyond. The company has been running a hunting and shooting school for more than 25 years. More than 30,000 hunters and riflemen received their training and acquired their certificate there.

The Redring was really a brilliant idea from the start, and it has now become a world-class product, which has been designed, developed and produced in Sweden. No concessions whatsoever have been made in terms of quality and design.

Redring's modest design makes each weapon look special. It was designed for superposed and semiautomatic shotguns. At the moment, a solution for juxtaposed shotguns is being developed. The Redring fits onto 95% of smooth-barrel arms, with a rib of 5 to 11.5 mm. The RR can also be transposed from one weapon to another without any problems. Nothing needs to be readjusted or modified.

Removing the RR takes less than ten seconds, which is very useful when it is raining. The RR can be removed in no time, and you can take aim again immediately. Its light weight means that the RR has no influence at all on the weapon's balance. It has major advantages. However, the hunter-rifleman will have to learn to shoot with both eyes open from now on. Trying is the keyword! There is no need to take into account dominant eyes, etc.; the shooter can now even see where his shot ends up, which is an advantage in particular for clay shooters. The hunter has an advantage with the RR which is not to be underestimated: he will be much better able to estimate the distance to the object to be shot. The proportion of the game animal in the red ring gives the hunter an indication of the distance to the animal, and will allow him to place a good shot on each occasion. Apologies for shots at too long a distance are made impossible by the RR.

The Redring operates on a 1.5 volt battery , with a lifespan of about 300 hours. Forgot to switch it off after the hunt? No problem: the device will switch itself off after 4 hours. The patented spot metering means that the red ring adjusts itself automatically to the target's light background. This means that the ring will always remain clearly visible. Each Redring has a unique number and a USB connection. The product, including assembly, weighs 192 grams in total, and is 134 x 44 mm. It has an attractive design which is modest and timeless, and it has been produced from ultra-light, sturdy, aircraft aluminium. Once assembled, it sticks out 33.6 mm above the weapon's rib. The RR also has patented shock absorption. Just one disadvantage, perhaps, is the price. The producer has opted for one fixed price, 790 Euros, for the whole of Europe. This might seem rather expensive. Yet, the price is only relative. For that price, the buyer gets a product renowned all over the world, with a five-year guarantee. The product gives its user a huge amount of satisfaction, target certainty and hunting pleasure. The gun can be transferred from one weapon to the next in a few seconds, so it can be shared with friends, brothers, sons or daughters. The Redring is certainly value for money for hunters or riflemen who are just starting out. Hunters and riflemen who are advanced in years and whose sight might be deteriorating slightly or whose dominant eye is on the wrong side have now been provided with a solution by PO Östergren from Sweden: the "Redring". It's certainly worth a try! If you are interested, you can find further information on www.redringsight.com
The author and JAGEN would like to thank Kurt, Cornelis and Hendrik for the wonderful day and the unique experience with an evolutionary piece of equipment.

Prova Redring live!

Här kan du testa Redring!

Vildsvinmässan 26-27 / 3 Ekebo 20 min från Helsingborg

Elmia Gamefair 2-4 / 6

Jakt&Trofe Boliden 2-3 / 8

Jaktcenter Kalix 4 / 8

Bällingevapen Luleå 5 / 8

Jaktia Kiruna 6 / 8

Jakt & Lantliv Blekhem Västervik 13-14 / 8

Bosjökloster 26 – 28 / 8

IWA 2011 - Great succés!

Redring ställer ut på Elmia!

Välkomna att besöka vår monter D02:43 på Elmia-mässan 2-4 juni 2011. Förutom att vi kommer att ha en skjutsimulator på plats, så kommer du att kunna prova Redring Sight live på lerduvor utanför.
Välkomna!

Redring present at the Jäger & Schutzenfest in Zangtal, Austria

Shooters and hunters got the chance to try Redring live during the two day event. It was a beautiful first day with sunny skies.

Together with Redrings distributor ROHOF in Austria and Slovenia people got to try the Redring on a number of different shotguns such as Franchi and Benelli.

There was also some room for fun such as trying to hit a golfball with the Redring mounted shotgun (see video)

Redring at Elmia Game Fair.

Great response in the booth and on the “live” test shooting in the Redring truck.